San Francisco-headquartered Bank of the West Wealth Management has now filled 28 of its new private client advisor positions across Western and Midwestern states. The group says it will continue to add wealth management professionals throughout these markets.

The creation of the PCA role is a central element of the BNP Paribas subsidiary’s previously announced initiatives to create a new private client services model targeting affluent and high net worth clients.

Each PCA serves as a relationship manager, responsible for working with clients on their financial goals.

"We're continuing to make significant investments in our wealth management business and the addition of the 28 PCAs is an important step," said John Bahnken, head of BWWM and senior executive vice president.

The key markets for the initiative include the San Francisco Bay area, the Los Angeles area, Orange County, Denver, Albuquerque, NM, Omaha, Neb and Fargo, ND.

Earlier this month the bank opened its first of five specialist offices under the strategy, created to enhance services for its high net worth clients. The first office to open was in the Denver metro area in Centennial, CO. Other locations set to house the remaining offices include San Francisco and Los Angeles, CA.

French parent BNP Paribas's wealth management businesses had nearly $10 billion in assets under management in the US and $365 billion globally at 31 December 2010.