Baird is planning to open a new wealth management office in the Northeast and has brought in Peter Miller from Wells Fargo to lead the effort.

Miller is charged with recruiting experienced advisors in the Northeast to staff a new office there; the precise location of the new office has not been determined yet. Miller himself will be based at the firm’s St Louis office.

Miller was latterly a member of Wells Fargo Advisors’ senior leadership team, heading up the advisor development group. In this role he managed training, recruitment and development of the firm’s branch managers and financial advisors.

“He brings deep industry knowledge; established relationships with legacy AG Edwards advisors; and an appreciation for Baird’s unique culture that will help us build on the success we’ve had attracting top talent to best meet the needs of our clients,” said John Mabee, vice chairman of Baird’s Private Wealth Management group.

Baird, an employee-owned firm, has added more than 250 advisors and branch managers since the start of 2009, as well as opening in the new markets of Portland, ME, Salt Lake City, UT, Fort Worth, TX, and Portland, OR.