AXA Investment Managers, the asset management subsidiary of AXA Group, has boosted its Asian team with a new funds distribution sales executive.

Samuel Hui takes up his new Hong Kong-based role after serving as senior sales manager at Value Partners. Prior to that, he held sales manager and client servicing roles at HSBC Global Asset Management and Invesco. 

At AXA, Hui will be responsible for reinforcing the developing the firm's distribution channels in Hong Kong/Macau, Taiwan, Malaysia and the Philippines. He reports to Sandra Lau, funds distribution sales director for Asia.

AXA Investment Management has been bulking up its distribution operations in the region, as part of an earlier announcement that Asia and Europe would be its key growth areas for 2013.