Asset Management
Asset Management Seen Going Through Big Competitive Shift

Echoing a number of other studies, consultants Casey Quirk see asset management around the world going through major consolidation and M&A activity as pressures take their effect.
Another organisation has predicted that the world’s asset
management industry will see rapid consolidation as client and
regulatory pressures force certain groups out of business in a
Darwinian hunt for economies of scale.
According to a new White Paper from asset management strategy
consultancy Casey
Quirk, a practice of Deloitte Consulting, the industry is
likely to experience “the largest competitive re-alignment in
asset management history” through merger and acquisition activity
from 2017 to 2020.
According to its new Investment Management M&A Outlook,
“Skill Through Scale? The Role of M&A in a Consolidating
Industry,” Casey Quirk expects strong merger and acquisition
activity in 2017 with a continued historic pace of deals through
2020.
The rise in use of low-cost passive products, increasing
regulatory burdens and less use – for the moment – of
actively-managed, more high-yielding funds has put pressure on
firms’ fees, encouraging M&A activity. A number of
organisations, such as Cerulli and Moody’s, for example, have
noted these trends. Moody’s, for example, said in a report last
December that it had cut its outlook on the world’s asset
management sector to “negative”, arguing that a flood of money
into low-fee passive products from more expensive actively
managed portfolios and rising compliance burdens have taken a
toll.
The Casey Quirk report said that among the factors driving brisk
consolidation activity in 2017 and beyond are an aging
population, affecting industry asset levels and flows, as well as
a broad shift to passive management that has created pressure on
industry fees and placed greater value on firms with valuable
distribution platforms and those investing in technology.
Forty-four deals took place in the first quarter of 2017, and
Casey Quirk expects 2017’s volume to likely outpace the last two
years.
“Investment management has become a fiercely competitive
industry, increasingly shaped by the same winner-take-all
dynamics influencing other maturing financial services sectors,”
said Ben Phillips, a principal and investment management lead
strategist with Casey Quirk and one of the authors. “Amid this
challenged marketplace, the gap is widening between leading and
lagging asset and wealth management firms. Unlike deals of the
past, consolidation pressures, with a focus on scale, will likely
drive the next round of M&A activity to position firms for
growth.”
Most of the investment management merger and acquisition deals in
2017 and in the next few years should fall in the following
categories: Transformative scale acquisitions driven by the quest
for revenue and cost synergies. These deals should be larger than
in the past several years and should include more global mergers
of equals; capability-based transactions, mostly representing
additions of innovative investment products and technology needs;
and shifting value chain deals, with many asset managers
acquiring firms that help them extend their capabilities in such
areas as distribution, wealth management or advice. The report
also referred to “pure” consolidation deals structured to spread
costs over a larger client asset base and said several of these
may take place in the US mutual fund marketplace.
“Economic pressure, distributor consolidation, the need for new
capabilities, and a shifting value chain are the catalysts that
are fueling M&A activity,” said Masaki Noda, Deloitte Risk
and Financial Advisory managing director, Deloitte & Touche LLP,
and co-author of the paper.
“Asset managers are feeling pressure from many corners and are
looking for ways to secure a competitive advantage. Strategic
deals may be the answer,” Noda said.
In 2016, 133 mergers and acquisitions occurred in the asset
management and wealth management industries, down slightly from
145 in 2015, but with a higher average deal value, up from $240.9
million in 2015 to $536.4 million last year. In investment
management, about half of the deals rose from the need to add
capabilities such as innovative investment strategies or access
to new market segments. In wealth management, the vast majority
of transactions - 64 out of 78 - resulted from consolidation, as
various smaller wealth managers sought to improve profitability
through economies of scale.