The wealth management firm argues that traditional trust services are overly complicated, unresponsive and slow to adapt.

WRISE Wealth Management, part of Asia’s WRISE, has launched WRISE Master Trust in Hong Kong, a flagship trust service brand designed for high net worth individuals and family offices.

The offering is designed to cut through the complexities of traditional trust arrangements and the long time that they take to get established, WRISE said in a statement last week. It mixes WRISE’s global wealth management platform with the licensed trustee capabilities of Quantum Trust (a licensed Hong Kong trust and corporate trustee).

The firm said Hong Kong is becoming a “premier jurisdiction for family office formation and multi-generational wealth structuring.” In May, Boston Consulting Group – as reported here – said that the city has now matched Switzerland as the world’s largest cross-border financial centre, and is expected to overtake it.

Giving the rationale for its new offering, WRISE cited its 2026 China Family Offices White Paper published alongside Puyi Standard, which shows that families are moving beyond basic asset protection towards systematic governance, legacy architecture, and next-gen preparedness.  

“We are seeing unprecedented demand from families who want not just asset protection, but also operational efficiency and real-time visibility across their global holdings,” Dr Jowin Fung, vice chairman, WRISE Hong Kong, said. “With WRISE Master Trust, we have reimagined the trust experience – combining institutional-grade custody, multi-bank integration, and even Visa-powered payment capabilities under one roof. Hong Kong’s centuries-old trust legal system, perpetual duration, and privacy protections under applicable laws and contractual arrangements give our clients a high degree of legal certainty under Hong Kong’s trust framework.”

“A trust is no longer just a legal container – it must be an operating system for family wealth,” Dr Fung added. 

In April, WealthBriefingAsia interviewed WRISE Private Singapore deputy CEO Jude Lin at the firm’s Singapore offices to explore the group’s strategy and approach. In May last year, WRISE Hong Kong appointed Joe C Lee as non-executive director of WRISE Prestige Hong Kong. Lee serves as chairman of Renhe  Holdings, chairman of Klover Insurtech, and is an advisor to many venture-backed startups.

In January 2024, it opened an office in Dubai and in March 2025, it launched its Shenzhen office and its WRISE Academy in the Chinese city. Earlier this year, in February, WRISE Group officially opened its new client service centre in the Xinyi District of Taipei and, in early March 2026, WRISE announced a strategic alliance with IFCG Public Company, a financial advisory and brokerage firm based in Thailand.

WRISE was founded in 2022.