Practice Strategies
Analysis: Business Executives' Personal Safety Under Spotlight

At a time of heightened concerns about physical threats to executives and those in leadership roles, a survey reveals what is top of mind for business heads. It also is a reminder that physical security is an important issue for those in the wealth management sector.
(We published an earlier version of this news story on Family Wealth Report, our sister news service. Although drawn from US events, the issues that arise are, alas, international in scope, and with many private bankers and wealth managers travelling to different locations for work, their own security, and that of their clients, is an important consideration. We hope readers finds this article valuable and, of course, don't hesitate to contact us if you have views and information. Email tom.burroughes@wealthbriefing.com)
Murders of senior US executives in recent months, for
example UnitedHealthcare CEO Brian Thompson in late 2024 and
of Blackstone executive Wesley LePatner in July, were among
shocking incidents that have put physical security at the top of
the C-suite agenda. And this is a topic that clearly applies
to private banks, wealth managers and family offices.
And technology, while it has its place in security, is not a
complete fix for threats people face, whether against physical
attackers, fraudsters or activists, this publication has
heard.
Concern about the safety of business leaders has risen sharply,
as nearly half (42 per cent) of security chiefs from large,
global companies say the threat of violence towards company
bosses has increased in the last two years. That is one of the
conclusions from the World Security Report, published
last week. The study was commissioned by Allied Universal®, the
security and facility services provider, and its international
business, G4S.
Some 97 per cent of global institutional investors say it is
important for companies to invest in security for their
executives; seven in 10 say contributions of senior executives
represent 30 per cent or more of the value of the companies they
invest in.
This publication asked Edward Marshall (pictured
below), founder and CEO of Presage Global, an
intelligence-powered risk and business advisory firm, what
lessons should be learned from the report and recent grim events.
(Marshall is also a member of our editorial board.)
Edward Marshall
“This report highlights a dangerous paradox that persists: while
security technology budgets may be rising, many family offices
and corporate C-suites continue to bet on technology as a risk
reduction silver bullet,” he said. “They're investing in advanced
cameras that are more akin to 'security jewellery’ –focused on
reaction rather than prevention. They're deploying sophisticated
and expensive cyber tools without the expertise to use them or
configure them properly. And they're checking boxes with
superficial digital background checks instead of building robust
insider threat programmes. It's security theatre, not security
strategy.”
The how and why
“Here's an uncomfortable truth: technology without coupling it
with proper risk intelligence analysis can often be expensive
hardware. You can remove all your leaked personally identifiable
data from every data broker (which is not possible), but if you
haven't identified why and how your information continues to
leak, you're bailing water from a boat while ignoring the holes,”
Marshall continued. “And remember [that] nation states and other
malicious actors have already collected your leaked data. They
don't care about takedown requests.”
The report cast a wide net in finding out executives’ views. It
surveyed 2,352 chief security officers (CSOs) or those in
equivalent roles, working for medium and large, global companies,
in 31 countries, with total annual revenue exceeding $25
trillion. The study also incorporates the perspectives of 200
global institutional investors managing over $1 trillion in
assets.
Almost half (49 per cent) of security chiefs say they have
enhanced their security procedures (i.e. enhanced background
checks, on site firearms or explosives screening). Some 44 per
cent are monitoring online threats (i.e. social media, deep web,
dark web); 40 per cent offer training and preparedness for
leaders, such as self-defence, situational awareness,
de-escalation tactics. In other findings the survey found that 35
per cent of security heads provide leaders with personal/close
security personnel, and more than a third give them personal
protective equipment (such as body armour, secure vehicles,
emergency escape masks).
Misinformed
Misinformation is a big problem, the report found. Three quarters
of CSOs (75 per cent) say their companies were targeted by such a
campaign last year. And 42 per cent say mis/disinformation
motivates at least half of threat actors targeting their
businesses. Activist groups, who often deploy this, increasingly
pose a physical security risk to facilities and executives,
according to 85 per cent of investors, the study
continued.
“In a world of increasing polarisation, and when mistruths and
untruths can be shared instantaneously, companies and their
senior leaders face heightened risks,” Steve Jones, Allied
Universal global chairman and CEO, said. “As a CEO, this impacts
me personally and professionally. Now more than ever, personal
safety is on my mind and the minds of my loved ones.
Professionally, I’ve seen an increase in our customers’ concern
for the safety of their employees.”
A shrewd approach
Presage’s Marshall said there are several traps that executives
and groups such as family offices must avoid.
“This misplaced faith in technology Band-Aids makes family
offices particularly vulnerable,” he said. They occupy a
precarious middle ground – attractive enough to draw
sophisticated threat actors while frequently lacking the
enterprise-level security infrastructure to defend against them.
Attackers recognise this asymmetry: they can deploy advanced
tactics against high-value targets protected by retail-level
defences, unfortunately, dressed up with pricey security and
privacy tech.”
“It's precisely this gap – between perceived and actual
security – that drove our team at Presage Global to partner
with Nines on important research into The Estate Security
Gap. We're examining how high-net-worth families actually
manage security, risk, and crisis preparedness across their
private residences. We want help families to understand what
genuine residential risk readiness looks like and because many of
them are sitting on preventable vulnerabilities they've never
identified, protected by systems they've never truly
stress-tested, following protocols that exist only on paper,”
Marshall said.
Fraught times
“Societal pressures, from inflation and tariffs to immigration
issues and global conflicts, are driving stress, which in turn
fuels desperation, radicalisation, and violence,” Global Guardian CEO
Dale Buckner told this publication. “We’ve seen this in the
shooting of a healthcare CEO, crypto kidnappings, political
violence, and terrorist attacks. All it takes is one small
trigger for someone to say, 'I've had enough’ – and it is
extremely difficult to stop these lone wolf attacks.”
“When experiencing personal tragedies, such as denied medical
care or bankruptcy, people might look for someone to blame. In
the United States, this often translates to individuals targeting
corporations or executives.
“Internationally, the same pattern applies. Conflicts like
Russia-Ukraine, Russian attacks on critical infrastructure across
the UK and incursions into other European countries like Latvia,
Romania, Finland, Estonia and Georgia, and global divisions over
Israel-Palestine deepen friction. Combined with personal
struggles, these issues push individuals to seek scapegoats.
“Western brands, once admired, now face backlash in parts of the
world due to anti-US and anti-Western sentiment. Domestic
unrest, international conflicts, and brand hostility together
have made Western executives prime targets,” Buckner
said.
Predictions
In other areas in the report, it found that over the next 12
months, external threats are expected to jump to the same level
as internal threats, which were previously more significant.
Fraud is expected to rise to 30 per cent next year, up from 22
per cent in 2024.
Theft of company physical property is anticipated to rise to 28
per cent from 20 per cent in 2024. Malicious damage to company
property is expected to jump to 27 per cent, from 16 per cent in
2024. The top two internal security threats for the next
year are leaking sensitive information (32 per cent) and
unauthorised access to company resources or data (28 per cent).
Global Guardian's Buckner ruminated on the kind of advice executives should receive.
"Protecting C-suite leaders starts at home: securing their primary and vacation residences, yachts, jets, and any other assets they may have, both physically and digitally. Conduct thorough scans on routers and Wi-Fi, online searches on the open, deep, and dark web to identify and compartmentalise personal information about executives and their families, ensuring that addresses, schools, spouses' details, and philanthropic contributions are hidden. Implement professional, real-time camera surveillance and advanced access control beyond consumer-grade systems. This is critical to detect threats as early as possible.
"At the office, meticulously control information about C-suite movements, speaking engagements, and board meetings. Access to leadership floors must be tightly restricted to only those who need it. Lobbies once designed to impress are starting to be hardened with bulletproof barriers, TSA-style checkpoints, real-time surveillance with weapon detection, and strict access control.
"Security teams should be digitally monitoring C-suite members and brand reputation in near real-time, setting up systems to red-flag direct threats every 12 to 24 hours, especially those tied to brand-damaging causes. When executives speak at conferences, delay releasing information about their attendance until 24 hours prior or as close to the event as possible to minimise planning time for potential threats," he said.
There are other measures executives should consider, Buckner
said.
"For travel, executives should avoid taxis, rideshares, and
standard car services in medium to high-risk environments. This
includes previously considered safe Western European countries
like France, Spain, and Germany. Professional executive
protection teams are essential, with agents coordinating with
local law enforcement and monitoring from multiple vantage
points. Public forums should have Secret Service-level protection
incorporated, moving beyond the outdated reliance on a single
guard presence," he added.
Fieldwork for the World Security Report was carried
out between 21 March and 16 April 2025.