Technology
Accenture Invests Into Content Engagement Tech Firm
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GoUpscale is a firm that works with wealth managers in Asia. It takes traditional materials such as factsheets or brochures and makes them "digital-first" experiences, to deepen client engagement.
Accenture, a professional services company, has invested, via its Accenture Ventures business, in GoUpscale, a content engagement technology company working with wealth managers in Asia.
The terms of the investment were not disclosed.
GoUpscale’s AI-powered technology, the firm said in a statement,
takes traditional materials such as brochures, fact sheets and
market reports, and transforms them into interactive,
digital-first experiences.
Relevant and invigorating client experiences, particularly
through digital channels, are becoming vital for business growth,
GoUpscale said. According to recent research by Accenture, wealth
management firms in Asia aim to double their assets under
management (AuM) to nearly $260 trillion by 2026. Strikingly,
these firms expect relationship management employees to drive
almost all (95 per cent) of that growth.
"Engagement through virtual touchpoints is key for an
increasingly connected, digitally-native client base. With
relationship managers remaining one of the most important
channels for clients, firms need to scale human touch without
scaling cost,” David Wilson, who leads Accenture's wealth
management practice in Asia, said.
The two companies will help wealth management firms create
“relevant, personalised communications and meaningful client
experiences,” GoUpscale said.
“The content landscape for wealth management firms is evolving
quickly, and our technology is helping them stay ahead of this
transformation. The investment from Accenture will allow us to
further scale our AI capabilities, refine our platform, and bring
our solutions to more firms seeking to enhance their client
engagement strategies,” Dominic Gamble, CEO and co-founder,
GoUpscale, said.
GoUpscale will also join Accenture Ventures’ Project Spotlight, a vertical accelerator for data and AI companies.