Strategy
ABN Launches Asian Mass Affluent Initiative

ABN AMRO are launching Van Gogh Preferred Banking, the bank’s mass affluent initiative, in Singapore, as part of a renewed focus on wealth m...
ABN AMRO are launching Van Gogh Preferred Banking, the bank’s mass affluent initiative, in Singapore, as part of a renewed focus on wealth management in the Asian city-state. Jerry Letendre, chief executive of the bank's consumer & commercial clients in the region said: "We are very pleased to announce the launch of Van Gogh Preferred Banking in Singapore and, in doing so, bringing a different customer experience to our clients here." ABN AMRO has opened three Van Gogh Preferred Banking Centres in Singapore, in Ngee Ann City, Suntec City and Raffles Place. As part of the service it has also launched the ABN AMRO Platinum Card and the ABN AMRO Van Gogh Platinum Credit Card for its Van Gogh Preferred Banking clients. It has increased the number of ATMs to 13 prime locations and joined the atm5 network, giving its clients access to more than 115 ATMs across the island. As part of the service clients have access to a range of services such as dedicated relationship managers, investment consultants, product specialists and access to the bank’s international network. Clients also have access to a 24-hour Van Gogh service hotline; access to exclusive Van Gogh Preferred Banking lounges; and a wealth management rewards programme.