The B Corp-certified financial planning firm First Wealth has published a guide to its Measure Wealth by Wellbeing framework, asking clients to assess how they feel about how their finances affect their wellbeing.

First Wealth, a London-headquartered B Corp-certified financial planning firm, today published Measure Wealth by Wellbeing, a guide to its proprietary Measure Wealth by Wellbeing (MWbW) framework. It highlights the difference between financial success and financial wellbeing. That understanding has become the foundation for everything First Wealth does with clients, it says.

The guide, available for download from the First Wealth website, draws on research, including work from the Harvard Study of Adult Development and academic studies in behavioural finance and positive psychology, to offer clients a structured way to understand their own financial wellbeing. It sets out six pillars covering goal setting, financial planning, risk protection, financial independence, intergenerational planning, and values-aligned impact, with practical prompts at each stage to help clients assess where they stand.

Central to the framework is a 16-question scorecard that generates an overall wellbeing score for each client across the six pillars, the firm said in a statement. First Wealth uses the scorecard to measure and evidence its impact on client outcomes over time, moving beyond the standard industry metric of investment returns.

The release of such a report highlights how, particularly for those who have achieved a measure of monetary security, additional wealth is more than money but ability to flourish and navigate challenges around health, family, social connections, privacy, freedom to explore opportunities, and more.

First Wealth's framework has its origins in Anthony Villis's own experience. As co-founder and managing director of First Wealth, Villis spent years building a business and achieving the markers of conventional financial success, only to find himself at odds with what those markers were actually delivering. It was only after facing a serious family health issue, and making a fundamental decision to reset his family's priorities that he began to understand the difference between financial success and financial wellbeing. That understanding became the foundation for everything First Wealth now does with clients.

"I spent a long time measuring the right things in the wrong way," said Anthony Villis, co-founder and managing director of First Wealth. "I had a business, I had financial security, and by conventional measures, I was doing well. But I was often unhappy. It took a significant personal wake-up call to make me ask what I was actually planning for. That question is at the heart of everything we now do."

First Wealth designed The Measure Wealth by Wellbeing guide to be accessible to anyone thinking seriously about their financial future, and is publishing it alongside an interactive self-assessment scorecard tool. Moving forward, it will integrate into First Wealth's annual client review process as part of a broader rollout of the MWbW framework.

The guide also reflects First Wealth's thinking on what the financial planning profession will look like in a world where data and information are freely available. The firm believes the next chapter for the profession is not about investment performance but about outcomes, emotional intelligence, and the relationship between money and how people actually live.

“A common theme I see as a doctor is disruption to one or more of the lifestyle medicine pillars - nutrition, physical activity, sleep, avoiding harmful substances, stress management, and social connection - due to financial instability,” Dr Oliver Rabie, general practitioner and health coach, said. “Without financial stability, it becomes hard to keep on top of the other aspects of health.”?

“It's striking that First Wealth's financial wellbeing plan also rests on six pillars. One of theirs - anticipating life's curveballs - mirrors something I do in clinic: when supporting someone through a health change, I'll ask what might challenge them and how they could overcome it,” he continued. “The common thread is empowerment. When people feel able to plan ahead and take control - whether of their finances or their health - it often leads to more positive outcomes across both.”