The venture is an example of initiatives designed to build the next generation of wealth advisors in the US.

A financial advisory firm has partnered with Barron’s, the publication, and Nebraska's Creighton University, to encourage the “next generation” to enter the financial services sector.

Carson Group has teamed up with the Barron’s in an education program to fund an exclusive license that will provide complimentary access to Barron’s content for the entire student body, faculty and staff of Creighton’s Heider College of Business. 

“There is unprecedented opportunity in the financial advisory profession, which is projected to enjoy above-average growth in coming years,” Ron Carson, chief executive and founder of Carson Group, said.

With the average age of wealth advisors rising, and concerns about a talent gap amid an expected $30 trillion inter-generational wealth transfer in coming years, there is a need for the industry to fire the enthusiasm of students and post-graduates into choosing finance for a career. There are a number of programs around the world - such as via the Wharton business school in the US - to build wealth management talent, although arguably demand still outstrips supply. In some regions such as Asia the supply/demand mismatch has seen private banker salaries rise sharply.

“Millennials and Gen Z have oftentimes been misunderstood and discounted, especially in our profession,” added Aaron Schaben, executive vice president of  Carson Group. “Equipped with the right knowledge, and given the right roadmap for growth, they will have an unmistakable impact on financial services. It’s why we must continue to collaborate with industry leaders and educational institutions to introduce bright, young talent to our profession.”

Carson Group also recently introduced a rotational internship program, running for a total of six months.