Strategy
WHAT CONSULTANTS SAY: A Look Back At M&A In Wealth Management
![WHAT CONSULTANTS SAY: A Look Back At M&A In Wealth Management](http://www.wealthbriefing.com/cms/images/app/GENERAL/MixedCurrency300x288.jpg)
This article is by Fred Hansson, a partner at IMAS. He examines the latest developments in mergers and acquisitions in wealth management, and the lessons to be drawn from them.
This publication has approached a range of highly respected
consultants operating in the wealth management sector to give
their views about a range of challenges and opportunities for the
industry in different parts of the world. A number of articles
will be released in these pages in the coming weeks and we hope
readers find them stimulating. The articles have been sought by
this publication and also by Bruce Weatherill, of Weatherill
Consulting, and also chairman of ClearView Financial Media,
publisher of this news service. This article is by Fred Hansson,
a partner at IMAS. Fred has some 20 years’ experience of
corporate finance having specialised in European Mergers &
Acquisitions and Equity Capital Markets throughout his career.
Prior to joining IMAS, Fred worked for JP Morgan Cazenove,
Handelsbanken Investment Banking and Kaupthing Singer &
Friedlander. To view the item by Aite Group, click here.
2013 saw an increase in M&A activity across the financial
services sector in the UK and the wealth management industry
(including investment managers and financial advisers) had its
fair share of it. The number of announced M&A transactions
with a value in excess of £5 million rose by 54 per cent and we
estimate that the aggregate value of the deals grew to £4.9
billion, almost double the amount of last year.
The increased deal activity was partly driven by the divestments
from banking groups which are reviewing their strategies in
retail investment advisory and asset management in pursuit of
more focused business models. Examples include Lloyds Banking
Group’s gradual reduction of their 52 per cent stake in St
James’s Place and The Co-operative Banking Group’s sale of its
life insurance and asset management businesses to Royal
London.
However, while larger diversified financial institutions are
streamlining their operations, some investment managers are
contemplating adding advisory services to build more vertically
integrated models as a means to grow their AuM and create
stronger bonds with their clients.
Having your own financial planning capability also has the
advantage of reducing client attrition risk for investment
managers, who rely largely on IFAs for their distribution. In the
name of RDR, they could easily become victims of financial
advisors’ objective selection processes if being primarily based
on investment performance metrics.
Many IFAs welcome this development. They may have found it
increasingly difficult to charge their clients enough to cover
their rising costs of providing financial advice and prefer
building recurring income streams together with an investment
manager to create stability of earnings and capital value. In
addition, synergies are often achievable in the investment
suitability assessments and client relationship management
between the investment managers and IFAs.
Why not more?
If this seems logical, why have we not
seen more of it? Perhaps investment managers and financial
advisors are still very different cultures to marry, one being
centred on fiduciary duties and the other being very focused on
the front-office. It also forces the investment managers to face
new and unfamiliar risks that are inherent in retail financial
advisory relating to potential liabilities lurking in previous
advice. Perhaps more importantly, DFMs do not want to be seen to
be aggressively wading into the financial advisors’ territory and
become competitors of IFAs from whom they still receive new
business.
If revenue synergies are the prime driver for vertical
integration, cost synergies are often the motivation for
consolidation. In recent months, two of the largest deals in the
UK asset management industry for over three years have been
announced: Aberdeen Asset Management’s acquisition of Scottish
Widows Investment Partnership for up to £650 million and Bank of
Montreal Financial Group making an indicative offer to acquire
F&C Asset Management Plc for a total cash payment of £708
million.
No doubt there are other strategic considerations for these large
deals to take place. But it highlights the importance of the
availability of funding in creating growth. Our research shows
that, last year, 60 per cent of all entities in the sector
(classified as being involved in all forms of investment
management or advisory activities) that grew to an estimated
value of £100 million or above have external owners (sourced via
the stock market, private equity funds or from overseas
parents).
So, will these growing businesses, which can tap into a pool of
capital when attractive opportunities arise, be the winners and
start reshaping the wealth management industry as we know it? The
answer may partly be in whether clients’ trust will be better
preserved by the SMEs whose owners are typically active in the
business and often have plenty of client interaction.
But that overlooks other important factors, such as technology
and brand. Not only could the availability of capital be a
determining factor for the success in M&A, it may also
provide an edge for investments in systems, delivery and
marketing, all of which are key drivers for growth and value. An
interesting example of this is Permira’s investment in
Bestinvest, potentially creating the platform for both business
acquisitions and a model fit for the 21st century, catering for
everything from online direct-to-consumer solutions to bespoke
face-to-face services. Will a new Hargreaves Lansdown emerge from
it?
Distribution
That brings me to the subject of distribution, such a vital
component for success in investment management and the allure of
which was evident in many M&A deals. A bank’s or advisor’s
captive client base or an investment manager’s access to high net
worth investors provide compelling benefits for a combination of
forces as witnessed by Handelsbanken’s acquisition of Heartwood
Wealth and Standard Life’s acquisition of Newton’s private client
business. But, perhaps the most striking example of this last
year was Russell Investments entry into the distribution market
via the acquisition of On-Line Partnership, an IFA network.
With a strong stock market behind them, wealth managers have
enjoyed good conditions for growth in recent years and become
more attractive propositions for acquirers. Positive stock market
developments fuel the acquirers’ confidence and help capital
raisings. I am not inclined to predict the future but, if the
first month of this year is anything to go by, there are plenty
of reasons to be optimistic about the potential for further
M&A activity for the rest of the year.