Strategy
Vistra Group Rebrands As Acquisitions Are Digested
Vistra Group, the global corporate service provider for trusts, fiduciary and other services, is rebranding as the firm continues to expand, in part by several acquisitions.
Vistra Group, the global corporate service provider for trusts, fiduciary and other services, is rebranding as the firm continues to expand, in part by several acquisitions.
The group is made up of two elements: Vistra, and OIL. The latter provides incorporation and other services.
The rebranding means Vistra and OIL remain as distinctive brands operating separately “but with a strong linkage between them symbolising the integrated way in which the group operates”, a statement from the firm said yesterday.
“Additional brands joining the group as a result of various acquisitions will also follow the new brand hierarchy depending on their market position,” Vistra said.
Following the acquisition of Trinity Corporate Services,
a corporate services provider in Central and Eastern Europe,
in November last year, Trinity becomes integrated with Vistra
under this new brand. NovaSage, which is also part of the Vistra
Group, will continue to operate under its own brand identity and
will be identified as “a Vistra Group Company”.
Last week, Vistra acquired Fiduciary Management Limited, an
independent trust company business based in Jersey. That business
was founded in 1996.
“Coming together at this time helps us to be more than the sum of
our parts – for our clients, our people and our investors. Having
Vistra, OIL, TAKA and NovaSage under a single group name
reinforces the linkages between our businesses and demonstrates
to the industry that Vistra Group is united by one story. Vistra
Group now provides a better connectivity between Asia, Europe and
the rest of the world. In addition, the Group’s wide access to
deep specialist knowledge will help us deliver expert solutions
globally and swiftly,” Martin Crawford, chief executive of Vistra
Group, said.
The firm said the rebrand comes at a time when the industry is facing an evolving environment where doing business across international borders provides great opportunities, but at the cost of complexity.
Industry consolidation among service providers is inevitable, Vistra Group said, claiming it is well positioned to cement its position as one of the “Big Four” among global corporate service providers.
In Asia, Vistra bought BSI Trust Corporation (Singapore), part of BSI Bank, in January 2013.
