A former pay-per-click manager at UK financial advisor and investment firm Hargreaves Lansdown, Mark Churchill, has joined the financial planning website and app, YourWealth.co.uk.

A former pay-per-click manager at UK financial advisor and investment firm Hargreaves Lansdown, Mark Churchill, has joined the financial planning website and app, YourWealth.co.uk. He takes on the role of paid acquisition manager.

At Hargreaves Lansdown, Churchill led its PPC advertising, retargeting and paid content marketing campaigns, and introduced paid content marketing campaigns and display retargeting to the firm.

In his new job, Churchill reports to the Bristol-headquartered firm’s founding director Toby Hughes. His role is a newly created one.

“Mark’s role is crucial to ensuring our proposition reaches those millions of people in the UK who need a helping hand with their financial planning, as well as the many thousands of financial advisors who want to build their client base and engage better with their existing clients,” he said.

YourWealth.co.uk, launched a year ago, is a kind of business looking to exploit changes in the wealth advisory landscape caused, to some extent, by the Retail Distribution Review programme of regulatory reforms. These changes have made traditional models of financial advice more costly, encouraging some firms to look at more internet-based models instead. On its website, the business states: “Whether you've got £5 or £50 million, our free to use site is designed to help you take control of your money and plan for your financial future.”

Mark Churchill said: “YourWealth.co.uk is a tremendously innovative company and answers two huge needs: making it much easier to get the ‘big picture’ on your money matters, and making it far easier and more affordable to get advice when you need it. The digital revolution currently taking place in the UK financial services industry is still in its early days, it’s going to change a lot of things for the better and I want to be part of making that happen.”