Citisoft, the London-based investment management consulting firm, is launching a new distribution consulting practice for UK and US asset ma...

Citisoft, the London-based investment management consulting firm, is launching a new distribution consulting practice for UK and US asset managers. The new service is designed to help investment managers improve their sales, marketing and client service to improve revenues, according to Citisoft. “The service has been launched in response to investment managers' increasing need for better leverage in sales, marketing and client service to drive their business forward through improved client service and client retention,” Citisoft said in a statement. The new offering will be headed by Neil Curham in the UK and Joe Morant in the US. Both join from business consultancy, Activiti. “As investment managers turn their focus to revenue growth, we are seeing increasing demand for assistance in establishing more strategic distribution capabilities,” said Jonathan Clark, founder and executive director of Citisoft, in a statement. He added: “This is the first such practice in the market.”