Strategy
UK's Heartwood Rebrands Under Handelsbanken Name
Handelsbanken acquired the UK-based wealth and asset management organisation in 2013.
Heartwood
Wealth Management has migrated to its parent brand,
Handelsbanken.
The business will be known as Handelsbanken Wealth & Asset
Management. The asset management business, Heartwood Investment
Management, will become known as Handelsbanken Asset Management,
it said in a statement.
Handelsbanken bought Heartwood in 2013.
A number of the firm’s funds will change.
“Heartwood has been part of Handelsbanken for seven years, and
the name change reflects our desire to be a fully integrated
business. It is a natural step in our evolution and will
ultimately enable us to deliver more value to our customers, with
a best-in-class wealth and investment management proposition,"
Graham Turner, Handelsbanken Wealth & Asset Management, said.
