Strategy
UBS Targets Unprofitable GWM Clients – Media

As UBS works to integrate Credit Suisse and examine the book of business, a media story focused on what the Swiss bank might do to weed out unprofitable or insufficiently lucrative client relationships has emerged.
A media report last week said 3,500 UBS global wealth management
relationships aren’t generating enough income to justify the
cost.
As co-CEO of the GWM business, Iqbal Khan, settles into his new
role –
he is moving to Asia – and other senior
management changes take place, industry chatter continues
about how the Zurich-listed bank will operate. UBS has completed
last year’s takeover of stricken Swiss rival Credit Suisse.
“According to several sources, the management team, headed by
co-CEO Iqbal Khan, has compiled a list of 3,500 customer
relationships that the bank believes are generating too little
income in relation to costs,” an article in the Swiss Tipping
Point website said. The article did not name
sources.
The article said UBS is using its Credit Suisse takeover to
examine all customer relationships, on both the Credit Suisse and
UBS side.
UBS did not comment directly to this news service about the 3,500
figure quoted by the website. However, a spokesperson in Zurich
said that CEO Sergio Ermotti, and other senior UBS figures stated
earlier this year that there was a need to trim fat from the
combined organisation.
For example, Ermotti said in a media conference about
first-quarter 2024 results: “We made it very clear that Credit
Suisse was running an unsustainable business model: too much
cost, too little revenues, too much risk. What we are doing right
now, and that translated into the return on revenues on
risk-weighted assets being half of what UBS had.”
“Now, what we are doing is that we are restructuring everything
that can be restructured through cost, through exiting non-core
businesses and releasing capital and efficiency,” Ermotti said in
the same briefing. “But in some cases where we have areas which
are not, broadly speaking, every clients, but we have areas
where, of course, services and credit were subsidised or priced
at an unacceptable level, well below where UBS prices, and well
below every competitor prices.”
“So, it's true that in a selective way, we're going to have to
relook at repricing things. We do that alongside with clients. We
discuss with clients this matter. We don't see this issue as
being something that creates any particular issue, of course not
everybody may be happy to hear that, of course. Who is happy
to pay more? But we are explaining to clients why it is,"
Ermotti said.
Speculation on how UBS moves forward will probably focus on
duplication of roles, as well as the ratio of relationship
managers to clients, the ability to hit revenue targets, draw in
net new money, and compete with rivals. The “shotgun wedding”
with Credit Suisse left Switzerland with only one universal bank
– although regulator FINMA earlier in June gave
that deal a
clean bill of health in anti-trust terms.
In its latest financial
results, UBS said its global wealth management division made
an underlying pre-tax profit for the first quarter of $1.272
billion, surging from $624 million in the fourth quarter of 2023.
The result was on the back of a rise in total underlying revenue
to $5.9 billion from $5.4 billion in the previous quarter.
Operating expenses fell to $5.044 billion in Q1 2024 from $5.282
billion.
Other comments
Ermotti, talking about fourth-quarter 2023 financial results,
said Credit Suisse’s capital efficiency and profitability were
“compromised in recent years by capital intensive exposures,
under-priced resources and products, and hurdle rates that were
not aligned to underlying risks.”
“While in the short term, it will be difficult to produce the
best-in-class returns that UBS had previously, our aim is to
narrow the gap in a reasonable timeframe,” Ermotti said. “This
will require re-pricing and/or exiting low returning exposures.
We will also remain disciplined to ensure that pricing reflects
the underlying risks and the value of the advice, products and
services we provide.”
Monoliner
The Tipping Point article referred to what is
called a "monoliner."
"The [client] clean-up campaign could affect a customer who received preferential terms for a loan but did not do further business with UBS as hoped. In such a case, the bank speaks of a so-called `monoliner'. If the customer only has the loan, the bank has to provide him with too many risk-weighted assets in relation to the return, says an insider. Of course, UBS still earns money from the customer, but from the management's point of view, too little," the article said.
Todd Tuckner, group chief financial officer, speaking on 6
February 2024, said: “In wealth management, to give an
example, we are inheriting a situation where there was just say a
loan relationship between the bank and a client. And perhaps, you
know, we weren't bringing to bear the holistic client array of
services that is our expectation to sort of do. Now, it's been
the blueprint for us in UBS GWM.
"And so, that's just an example where you have kind of a monoline
is a simple example of that. Another example could be pricing.
So, you might not be getting the pricing for the risks that
you're effectively taking with respect to that financing. So, I
think those are two examples where, you know, we need to do work
to ensure the holistic client coverage is brought to bear in a
given situation or we're looking at pricing opportunities in
particular cases," Tuckner said in the briefing.
In April, there was media speculation that the Swiss federal
government wanted to
impose higher capital requirements on UBS as a result of
the Credit Suisse takeover.