Surveys
The ESG Phenomenon - Barclays Private Bank Study

We gather developments and commentary in and around the ESG investment space.
Environmental, social and governance-driven investment is a glue
holding different family generations together, encouraging them
to find common ground over money, a study has found.
A study by Barclays Private
Bank among 402 high net worth individuals found that 68 per
cent of older people say their children have led the family to
consider sustainable investment.
Sustainable investing resonates with HNW individuals of all ages.
One in ten (11 per cent) of all generations say that having a
positive environmental impact is a top personal aim, and over a
third (37 per cent) strongly agree that responsible investing is
now important to them.
The findings appeared in Barclays Private Bank’s Smarter
Succession: The Challenges and Opportunities of Intergenerational
Wealth Transfer research. The study was undertaken by
intelligence business Savanta.
The study found that for around four in five of each of the
studied age groups, investing responsibly is important to them to
some extent, with 81 per cent of under 40 year-olds, 77 per cent
of 41 to 60 year-olds and 86 per cent of over 60 year-olds
agreeing.
Changing attitudes have led to a substantial shift in the way HNW
families are investing, with almost four in five (78 per cent)
expressing their views on social and environmental responsibility
in their investments.
This shift is highest in the UK (83 per cent) and the Middle East
(82 per cent). India is lower in comparison, but still with 62
per cent investing with social and environmental considerations,
this indicates that there is a significant international movement
towards a more sustainable investment approach.
Respondents to the study live in France, Germany, Hong Kong,
India, Italy, Qatar, Saudi Arabia, Switzerland, Singapore, the
UAE and the UK.