SHL, the London-headquartered talent management firm, has rejigged its top committee in Asia as it seeks expansion in the region.

Mike Tims, formerly chief customer officer, will become president of Asia, Africa and the Middle East.

Andy Bradshaw, formerly chief sales officer at SHL, will become president, Europe and Australian and New Zealand. Tims and Bradshaw will be spearheading the launch of the company's SHL Talent Analytics solution.

Robert Morgan becomes chief customer officer whilst retaining his chief marketing officer role.

Stuart Hedley, who joined SHL in 2006 and since the beginning of 2011 led the professional services team for Asia-Pacific, is promoted to managing director of the Hong Kong business.

The changes come with immediate effect and will enable SHL to take advantage of growth opportunities in the uptake of talent assessments in Asia, said the firm in a statement.

SHL said it has seen a boom in appetite for its assessments and talent measurement solutions, with demand growing nearly 70 per cent between 2010 and 2011 in Asia, Africa and Middle East, by more than half in the US and 40 per cent in Europe.

"Most organisations recognise people are their most important asset, and in AAME region we have seen a growing demand for intelligence about their people to help businesses make better talent recruitment and development decisions. Over the last two years we have made significant investment in our operation to develop the market; we've grown our workforce by 40 per cent, established local hosting of our systems in China and built a platform for continued investment and growth in 2012 and beyond,” said Tims.

SHL currently supports more than 10,000 customers and is present in 50 countries worldwide.