Strategy
Swiss Life Rebrands UK's Mayfair Capital IM

The Swiss business is rebranding the UK asset management group – an important real estate player – six years on from its acquisition.
Swiss Life Asset Managers, part of Swiss Life, is expanding
its UK business and rebranding its Mayfair Capital Investment
Management business, the UK firm it bought in November 2016.
The Mayfair Capital business will be renamed Swiss Life Asset
Managers UK. The rebranding follows Swiss Life’s acquisition of
Mayfair Capital in November 2016.
Swiss Life Asset Managers has a presence across Europe, with
offices in Switzerland, France, Germany, Luxembourg, the Nordics
and the UK. Of assets totalling £279 billion ($347.7 billion),
£99 billion is invested in real estate. Swiss Life Asset Managers
UK currently manages around £2 billion of assets on behalf of
institutional, charity and endowment investors.
“The introduction of a renowned European investment management
brand to the UK market will present a strong and coherent
proposition to institutional investors and will significantly
enhance Swiss Life Asset Managers’ profile and capital-raising
ambitions internationally,” Swiss Life said.
“The rebranding will also enhance corporate efficiencies,
including cross-border transactions and client initiatives and
the streamlining of business operations between London, Zurich,
and the wider Continental European business,” it said.
The firm said it sees “scope for increasing capital commitments
to UK real estate. While macro headwinds have limited investments
since its acquisition of Mayfair Capital, Swiss Life Asset
Managers is beginning to see the relative value and structural
tailwinds in UK industrial, logistics, living, healthcare, and
self-storage sectors.”
“Six years on from our acquisition of Mayfair Capital, the
rebranding to Swiss Life Asset Managers UK is a natural step for
the benefit of our clients and employees. Swiss Life Asset
Managers has a successful history of being thorough and
methodical in incorporating acquired businesses into the Swiss
Life Asset Managers brand,” Stefan Mächler, Group CIO Swiss Life,
said.