Standard Life’s financial planning business will expand its UK footprint following the deal.

1825, part of London-listed Standard Life, has agreed to acquire Jones Sheridan, a financial planning firm based in Crewe, Cheshire, for an undisclosed sum.

Jones Sheridan, which specialises in retirement planning, wealth management and wealth protection, has assets under advice of around ÂŁ350 million ($465 million). The firm's Crewe office will serve as 1825's North West regional presence, with 30 employees including seven advisors and four paraplanners.

Managing director David Williams and chairman Stuart Banks will remain with Jones Sheridan following the acquisition, with Williams assuming overall responsibility for the office. He will also join the 1825 executive committee.

Earlier this year, 1825 agreed to acquire London-based Baigrie Davies, as well as Almary Green in Norwich and Munro Partnership in Scotland. On completion of the Jones Sheridan deal and those already agreed, 1825 will have 75 financial planners advising over 9,300 clients on around ÂŁ3.3 billion of their assets.

“Today’s announcement is another step towards 1825 building a UK-wide financial planning footprint. As past acquirers of advisor businesses themselves, the team at Jones Sheridan are expert at making the integration process successful,” said Steve Murray, chief executive at 1825.

The acquisition, which is subject to regulatory approval, is expected to complete in the fourth quarter.