The UK-based wealth management group Signia Wealth has appointed Sir Keith Mills to its advisory board.

Sir Keith founded Air Miles International Group in 1988 to develop the Air Miles programme. Five years later, in September 2003, he was appointed international president and chief executive of the London 2012 Olympic games, and along with Lord Coe, was responsible for developing the Olympic bid strategy and remained as deputy chairman of London 2012 to oversee operations. 

Sir Keith was appointed deputy lieutenant of Kent in September 2008 and in the 2013 New Year Honours, was awarded the Knight Grand Cross of the Order of the British Empire for delivering a successful Olympic and Paralympic games. Sir Keith is also a non-executive director of Tottenham Hotspur football club and a director and investor in a number of small private companies.

In his new role, Sir Keith will provide strategic input and entrepreneurial leadership alongside Signia’s other advisory board members: John Caudwell,  Stephen Vernon, Michael Balfour, Jon Moulton, Vin Murria and Dante Roscini.

In 2012 Sir Keith was embroiled in a very high-profile case, in which he sued Coutts over claims that the private bank mis-sold him an AIG investment which went sour after the bailout of the US insurance giant. Sir Keith claimed that Coutts advised him to invest in the crisis-hit AIG Life Enhanced Fund as a safe way to protect his capital, which would provide “instant access” to his money. He is thought to have invested over £70 million (around $106 million) into the vehicle, along with some £5 billion from other UK investors.