Saxo Bank, the Copenhagen-headquartered online trading and investment firm, has launched Saxo TV on TradingFloor.com, a new tool that provides on-demand business and financial analysis to traders.

Led by former Bloomberg TV news anchor, Owen Thomas, the new Saxo TV platform will offer unique content and communication for traders, providing an insight into the market, from the market, the firm said.

“Everyone knows the way we watch television and consume information is changing. People increasingly demand a constant stream of content that is relevant to them and that’s what we at Saxo Bank are going to deliver. For most organisations, the digital future is on their radar but most are still wondering how it will look. Saxo Bank has taken the initiative and is giving its clients the tools they need to adapt to an ever-changing world,” said Thomas.

Throughout his career, Thomas has covered some of the biggest news and financial stories for leading broadcasters including, CNN, BBC World News and Bloomberg. He will be joined by presenters Lea Jakobiak from Sky News and Sara Walker, previously at Bloomberg.

The Saxo TV channel is available through the Saxo Bank website via TradingFloor.com.

In other recent developments, earlier this month Saxo Bank launched Trade Navigator on TradingFloor.com, a new tool that provides daily technical insight to traders.

To watch Wealth-View TV, the channel associated with this publication, please click here.