Strategy
Rebrand For Orangefield Under The Vistra Name
The Vistra brand becomes ever more visible as yet another acquired firm has a makeover under its name.
Baring Private Equity Asia’s acquisition last October of a
majority stake in Vistra Group and
Orangefield Group has led to Orangefield being
rebranded under the Vistra name.
Vistra’s services range across company formations to trust,
fiduciary and fund administration. Orangefield is
headquartered in Amsterdam and provides administrative and
operational services.
During this year, all Orangefield offices have been rebranded and
some of the larger offices have relocated to new premises. The
last office to rebrand was the Amsterdam HQ.
The integration of Orangefield under the Vistra brand has created
a group of over 2,500 employees in 64 offices across 41
locations.
The Vistra Group now has four main business divisions: corporate
and private clients, company formation, alternative investments
and international expansion.
Vistra’s acquisitions have seen it buy two operations in India.
In June, it acquired India-based Ujwal Management Services
Private. In April, the company acquired IL&FS Trust Company
(ITCL).