Brokerage cites app’s “ease, sophistication and quality of output”. Broker-dealer holding company Raymond James has chosen SunGard’s PlanningStation, a browser-based financial modeling and planning tool, for its 4,800 or so brokers.

PlanningStation covers “the three key areas for financial advisors: ease of use, sophistication of the applications, and quality of output for clients,” says John Catalano, manager of financial-planning software at Raymond James.

SunGard’s PlanningStation is a component of its WealthStation, a web-based workstation for financial advisors with high-net-worth clients.

Brokers and investment advisors use SunGard financial planning tools to analyze client financial data, model various investment and cash flow scenarios, generate plans, and communicate their advice to clients. WealthStation integrates capabilities related to many parts of the client's financial life, “helping advisors to design comprehensive plans,” according to Wayne, Pa.-based SunGard.

St. Petersburg, Fla.-based Raymond James’ three broker-dealers – Raymond James Financial Services, Raymond James & Associates and Raymond James Ltd. – serve more than1.2 million accounts in 2,200 locations in the U.S., Canada and overseas. Its clients’ assets come to about $156 billion, of which approximately $28 billion are managed by the firm's asset-management subsidiaries. –FWR

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