London-headquartered ProFundCom, an email marketing specialist to financial services firms, is expanding into the Asia-Pacific region’s asset management and hedge fund sector.

The firm, founded in 2005 by software engineer and entrepreneur Paul Das, plans an extended trip to the region in September with a view to setting up a permanent base there. This will add to ProFundCom's presence in London and New York, it said in a statement.

Industry surveys show that wealth creation in Asia is driving double-digit growth, with the latest figures from the Boston Consulting Group revealing that private financial wealth in the Asia-Pacific ex-Japan region grew by 13.8 per cent last year – much faster than in the West.

“We see a huge opportunity to work with an increasing number of asset managers in the Asia-Pacific region, to help them connect with institutional investors, family offices, private banks and other wealth managers,” Das said.

“Our secure email system will allow them to be compliant in multiple jurisdictions and is also designed to give them the most accurate reporting about who is reading their emails and opening their attachments, all in a way that is relevant and accessible to their sales and marketing teams,” he added.

ProFundCom already works with Asia-based clients and has carried out initial market research about the demand for its services there. Signs are encouraging, it said.

The firm’s software is designed to ensure a high deliverability rate for emails and restores the integrity to a company’s IP address, allowing them to reach important clients. It then tracks and reports all activity generated by emails and presents this in a customised form.