The partnership will see a new suite of risk profiling tools created to help financial advisors, wealth managers, family offices and trusts make better financial decisions.

Oxford Risk, an investor risk profiler solution designed by the University of Oxford, and Centapse, a consultancy firm, have partnered to help financial advisors, wealth managers, family office and trusts to make better financial decisions.

The collaboration will offer behavioural finance consultancy, advanced data analytics, and decision-support systems to financial institutions, the firms said in a statement.

A suite of risk profiling tools will be released for Oxford Risk Rating. The alliance will allow Oxford Risk to offer bespoke decision science consulting services, as well as an expanded suitability and profiling toolkit.

“Oxford Risk has an exceptional combination of expertise in the intersection of behavioural science, data analytics, and digital decision support tools,” said Dr Greg Davies, founder of Centapse. “I am truly looking forward to designing new tools to improve financial wellbeing together with a team with such intellectual and academic depth.”

Professor Lord Krebs, chairman of Oxford Risk, said: “Greg is known as a thought leader in financial services and a regular speaker at key industry fora as well as a being an associate fellow at the University of Oxford Saïd School of Business. We’ve known him for ten years and have great respect for his deep industry knowledge, which strongly complements the research and analytics capabilities of Oxford Risk.”

Oxford Risk offers evidence-based investor risk profiling solutions, designed by the University of Oxford. It was founded by senior academics who are specialists in decision sciences.

Centapse is a consultancy firm dedicated to improving commercial outcomes by helping people make better decisions. It was founded by Davies, who for a decade led the behavioural finance team at Barclays.