Ogier Fiduciary Services has launched its new brand and identity, following the management buyout from the Ogier Group in June.

Ogier Fiduciary Services has launched its new brand and identity following the management buyout from the Ogier Group in June, called Elian, the firm said in a statement.  

"We already provide amongst the highest client service in our industry today but we are determined to do even better and firmly believe that we can with the additional investment now available to us. We want to set the standard that others follow. The launch of Elian harnesses the excitement and enthusiasm everyone shares in our relentless drive to provide the highest levels of client service in our industry,” said chief executive officer Paul Willing.

Elian’s executive management team will remain the same. The management buyout of the business from the Ogier Group was completed in February following a strategic review. The deal was backed by private equity firm Electra Partners, which agreed to invest £83 million in the £180 million transaction.

"We have a comprehensive strategy in place for growing our business organically, consolidating our position in core markets.  We also have a well-funded acquisition strategy that will further accelerate our growth and we are currently considering a number of significant opportunities. Our acquisition strategy will give us critical mass in important new markets where our clients need our services," said Willing.

Elian specialises in corporate services, fund services, private wealth and capital services and employs 500 people across 10 offices.