Nucleus, the UK-based online wrap platform provider, has appointed Mike Seddon as chairman of its advisory board.

The Nucleus advisory board, which has been in place since the business was launched in 2006 and which is a part of the platform’s formal governance structure, meets quarterly and ensures the advisor firms who use the wrap platform remain at the heart of its future development and direction, the firm said.

Seddon is managing director of chartered financial planner firm Grayside and has over 22 years’ experience as an independent financial advisor. He has been managing director of Grayside since February 2012 and the firm became a member of Nucleus in 2008.

In his new role, Seddon, who was voted for by fellow members of the advisory board earlier this month, will be responsible for representing the views of all users of the Nucleus platform to the management team and group board. He will work closely with CEO David Ferguson and managing director Stuart Geard.

Nucleus has £5.5 billion (around $8.4 billion) in assets under administration, as at 1 July 2013.