The Society of Trust and Estate Practitioners and Philanthropy UK have teamed up to launch a new online resource to assist private client advisors with their philanthropic offering.

The website, “Giving advice: a guide for philanthropy advisors” is intended to be a comprehensive resource to help the entire spectrum of private client advisors to more effectively support their clients’ philanthropic aims.

The website’s step-by-step guide includes a framework for advising clients on philanthropy and case studies, along with key questions and answers. Users can also access signposts to more detailed information and other helpful resources.

Increased demand for philanthropic advice has meant that is increasingly embedded in firms’ wealth management offerings, as reflected by the fact that many now have specialist teams to advise clients on how to get the greatest results from their charitable giving.

However, philanthropy remains a somewhat esoteric area within wealth management and there can be uncertainty as to the services clients really want and how to get started. Hence, the website developed by STEP and Philanthropy UK includes “myth busting” and “food for thought” sections.

“More and more wealthy individuals are becoming involved in philanthropy, but many simply don’t know where to start, and are turning to their trusted advisors for guidance on how to get started on their philanthropic journey,” said Philanthropy UK director Susan Mackenzie.   

“In response professional advisors of all types are increasingly seeking to offer bespoke philanthropy services to their private clients, but often are unsure about what clients really want and what services advisors should provide. Our website provides a one-stop solution featuring the most current information and insight on effective philanthropy.”