Minnesota RIA firm plans to put staffers in with local CPAs and law firms. Minneapolis-based Securus Wealth Management hopes to foster growth by forging close ties to local professional-service firms and by increasing its ability to serve those among its mostly Midwestern client base that winters in warmer part of The U.S.

Lesson learned

On the wintering-client front, Securus has opened an office in Naples, Fla. Closer to its headquarters, it's about to roll out a program to put its employees in Minneapolis-area CPAs and law firms to advise their clients on financial planning and investing. The Securus advisors would be placed with partners firms on a part-time basis

"I've figured out in my 18 years or so in this business is that [one firm] can't be an expert in everything," Securus' president and CEO Jim Goodland told the Minneapolis-St. Paul Business Journal last week. "That's one of the reasons we want to deepen our relationships with other professionals."

Securus has about $970 million in assets under management, according to its latest ADV filing with the SEC. -FWR

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