Microgen Financial Systems, the UK-based technology firm, has appointed Simon Baines to lead its financial systems division, which operates across the wealth management, banking and asset management sectors.

In his new role as managing director, Baines will be responsible for identifying and capitalising on growth opportunities, enhancing existing client relationships and the strategic development of the division, Microgen said in a statement.

Baines was latterly with Exponent Private Equity, primarily making investments into the financial services sector. Before this was a nine-year tenure at the consultancy Bain & Company, where he advised firms on issues such as strategy, operational improvement, organisational change and acquisition integration.