Manulife Singapore has stepped up its marketing strategy in a bid to encourage more prospects to its life insurance, wealth management and retirement planning offerings.

The multi-channel campaign features three-dimensional green cubes inspired by the Manulife logo and contain messages on financial planning and wealth management. It kicked off with a TV commercial that will run until June and will also see the cubes taking prominent positions at MRT stations, taxis, as well as online via Facebook, Yahoo! Singapore and AsiaOne. An event showcasing various forms of marketing activities will also be held at Knightsbridge from 18 to 20 May. 

The "For Your Future" campaign shortly follows the launch of two investment-linked fund plans in late April, designed to address the growing number of elderly residents looking for viable investments in the city-state. The proportion of senior citizens is said to have gone up from 6 per cent in 1990 to 9.3 per cent in 2011. The company launched its first island-wide branding strategy in November 2010, which has reportedly increased the company's brand awareness to 66 per cent as of November 2011.

Manulife Singapore is a wholly-owned subsidiary of Canadian financial services group Manulife Financial and has a team of over 1,000 financial planners serving around 164,000 clients.