The bank says that the new market head is the ideal person to continue its successful path in Geneva.

Julius Baer has appointed Sacha Bodenehr as market head Geneva as well as branch manager as of 1 February.

In these positions, he leads the bank's Swiss business in Geneva and coordinate the collaboration between all functional and divisional heads locally. Until now, Bodenehr has been performing both functions on an ad interim basis.

The Geneva office employs around 350 people.

Bodenehr, who has more than 20 years of private banking experience, joined Julius Baer in 2003 from Banque Ferrier Lullin & Cie SA. At Julius Baer, he has served in various management positions including chief of staff French-speaking Switzerland and Western Europe, head of the CEO Office and deputy chief of staff, as well as head strategic projects Europe. Bodenehr holds a bachelor’s degree in economics from the University of Geneva.

Gilles Stuck, Julius Baer’s market head Switzerland said: "I am delighted to announce that Sacha will lead our domestic market and our branch in Geneva. He is a proven banking professional with in-depth knowledge of the local market and an excellent track record. Sacha is the ideal person to continue our successful path in Geneva."