JP Morgan has appointed John Morris to its private banking arm in Nashville, TN, to cater for residents with at least $5 billion of assets. 

Morris takes up the role of executive director and private banker, having already acquired 22 years of experience in the sector, most recently as a wealth strategist with GenSpring Family Offices.. Morris is joined by banker associate Sarah Moore, who returned to JP Morgan from Bank of America Merrill Lynch, where she worked as a financial advisor. 

The office in Nashville, is overseen by Zach Gates, Tennessee and Kentucky market manager; he will oversee the expansion into the new market under the leadership of Phil Conway, Southeast region head for JP Morgan Private Bank, a statement from the firm said. 

“We continue to see strong wealth creation in the Southeast and are excited to open this new office to meet the needs of our growing client segment in Nashville and greater Tennessee,” said Conway.