The agreement is yet another example of how banks and wealth managers sponsor sports teams and individuals to promote brands.

UK wealth management house JM Finn has continued its sponsorship deal with Surrey Cricket Club.The firm’s name will be the new brand for part of the Oval ground, one of the most famous such sporting venues in the world.

As part of the agreement, the Vauxhall end stand will now be known as the JM Finn Stand until at least the summer of 2025. In a normal season it will host over 100,000 cricket fans watching Test Matches, One Day Internationals and Surrey matches in the Vitality T20 Blast.

The deal extends the club’s association with JM Finn to sixteen years, making the wealth manager Surrey CCC’s longest standing sponsor.

The agreement is yet another example of how banks and wealth managers sponsor sports teams and individuals to promote brands. Only yesterday, Serbian tennis ace Novak Djokovic became brand ambassador for Vienna-based banking group, Raiffeisen. In cricket, Brooks Macdonald, another UK wealth manager, sponsors Middlesex Cricket Club, which is based at Lord’s. Natwest currently sponsors the English cricket team. The relationship is not always smooth: in 2019, South Africa-based Standard Bank said it wasn’t renewing its agreement as title sponsor for men’s cricket under Cricket South Africa.