Skandia, the investment group, has completed its rebranding, dropping its platform Selestia and now operating as Skandia Investment Solutions.

This change, the firm said in a statement, marks the completion of the integration of the Selestia and Skandia platforms and offers a single brand for IFAs and customers. According to the firm, the transfer of Skandia MultiFunds policies to the Skandia Investment Solution platform is going well.

Skandia Investment Solutions sits alongside Skandia Life, which offers advisors a range of life and pension products with fund ranges and portfolio building tools.

“Skandia Investment Solutions provides advisors with choice, flexibility and support and it is fitting that we bring the proposition under the Skandia umbrella in line with feedback from advisors, said Peter Jordan, head of proposition marketing at Skandia.

“The proposition will continue to evolve in response to changing requirements set out by both advisors and changes to industry regulation under the Retail Distribution Review,” he said.

Skandia UK is a division of the Skandia Group, which is owned by Old Mutual, the provider of life assurances, asset management, banking and general insurance.