Strategy
Investec's Wealth Arm Goes For Rural Magnificence With Chatsworth Sponsorship

The wealth manager shows there is more to sponsorship deals than sport, arts or philanthropy, with backing for one of the UK's greatest stately homes.
Investec Wealth & Investment has signed a three-year sponsorship
agreement with Chatsworth, the renowned UK stately
home, adding to other sponsorship programmes by the
firm.
The agreement will see the wealth manager support and participate
in a number of initiatives at Chatsworth including its annual
charity clay pigeon shoot. The firm will also host a series of
exclusive client events, including a summer garden party and a
Christmas-themed event, it said.
The firm already sponsors the Bournemouth Symphony Orchestra, the
Royal Liverpool Philharmonic Orchestra, Opera Holland Park and
the National Gardens Scheme. Wealth managers of different sizes
have used sponsorships of artistic, sporting and philanthropic
events and programmes to promote their brands. At one end of the
scale, UBS, the world’s largest wealth manager, is sponsor to
Formula One, the motor racing tournament. At a slightly less
noisy level, UK wealth management house Quilter Cheviot, which is
part of the UK's Old Mutual Wealth, is the headline sponsor for
the BBC's new Countryfile Live show.
Chatsworth, which is in Derbyshire, is home to the Duke and
Duchess of Devonshire. It has been home to the Cavendish family
since 1549 and is known for the quality of its architecture, art,
garden and landscape.