ICICI Bank is to embark on a wider branding exercise for its private banking business and plans to double the number of relationship managers. "We now have a base of over 100,000 private banking customers and in a couple of months we start branding the division to help the new generation develop relatedness with the bank," said ICICI SGM Global Private Banking's Anup Bagchi. Apart from the four metros – Delhi, Mumbai, Kolkata and Chennai – private banking opportunities are currently being offered in cities with large industrial sectors like Pune, Nasik, Banagalore and Chandigarh. In coming months, ICICI is to develop special lounges for its private banking customers in 20-25 metropolitan and bigger cities. "The lounges are a way to provide the aspirational value to the customers, who have had a long association with the bank," Mr Bagchi said. ICICI Bank is India's largest private sector bank and second largest overall. It has total assets of about $79 Billion as of end-March 2007, a network of over 950 branches and offices, and about 24 million customers.