Awards
Helping Clients With "International Footprint" - The UBP Approach

This publication continues its series of interviews with individuals and firms who achieved success and recognition in the recent WealthBriefing Europe Awards programme.
This news service recently spoke to Peter Eddysson, head of Nordics, Union Bancaire Privée in Luxembourg.
How have you been able to leverage your position as the
largest Nordic team in Luxembourg to deliver outstanding service
to your client base?
The fact that we are the biggest Nordic team in a non-Nordic bank
is so important. The clients we look after have an international
footprint in one way or another and for us to have the back-up of
the international and entrepreneurial atmosphere of the bank,
together with our specific knowledge and expertise needed on the
Nordic market, gives us a real competitive edge.
Our international experience and the seniority and reputation of the team are also significant factors for many new clients.
How does this differentiate you from your
competitors?
We know the importance of understanding all the regions in which
we operate. The Nordics are no different and we are able to offer
products and services adapted to the specific demands of our
clients in this area. A keen client focus really matters and we
develop and adjust our organisation and offer in order to fit the
client’s needs.
How does being part of a global network help you as a
bank and your clients to achieve results?
Being a part of UBP’s global network is extremely important to us
as we take care of globally active clients who often require
expert guidance on cross-border and residency issues. We can also
tap into the wider resources of UBP and draw on the support of
specialists across a number of key investment and service areas.
All of this is invaluable in understanding our clients’
priorities and delivering the right blend of support.
What problems has the pandemic caused the team and its
clients? How have these been overcome?
Throughout the pandemic, we have made every effort to operate on
a “business as usual” basis. In an industry which relies so much
on personal contact, the restrictions on travel have presented a
significant challenge. In responding to this, we have made
effective use of the latest technology such as video meetings so
that the impact on client relationships and our individual
service has been kept to a minimum. New ways of communicating
have actually done much to bring us even closer to our clients by
increasing the frequency of personal discussions.
What are you doing to maintain your pre-eminent position
in this market and to achieve further success and growth in the
future?
We are constantly developing our business, keeping it relevant
for today’s fast-changing markets. UBP is known for innovation
and we have taken the lead in areas such as impact and investing
in real assets. We always take the time to listen to our clients
and understand their immediate and future needs. Staying one step
ahead is the route to long-term success and we always aim to
exceed our client’s expectations. The keywords for us are:
teamwork, commitment and dedication.
What particularly characterises Nordic clients and how
are these addressed by the team?
A typical Nordic client has an entrepreneurial mindset; normally
they are equity driven and, in some cases, try to draw on
leverage (credit). In addition, they expect high-quality service
and being looked after by a relationship manager when required.
The team always adapts to each individual client and is on hand
to assist at each and every stage, whether it is funding the
purchase of a second home or presenting compelling and innovative
investment ideas.