New York-listed Heartland Financial USA has named Bryan McKeag as its new chief financial officer following the departure of John Schmidt in July.

Schmidt left the firm to become CFO at another company outside of the financial services industry.

McKeag starts his new role on September 23, 2013, reporting to Lynn Fuller, Heartland’s chairman, president and chief executive. He will have oversight of all corporate finance, accounting and investment operations of the company.

McKeag most recently served as executive vice president – corporate controller and principal accounting officer for Associated Banc-Corp, a $24 billion bank holding company headquartered in Green Bay, WI. His experience includes executive finance positions with JP Morgan Chase & Co, and accounting and audit roles at KPMG.

Heartland Financial USA has a presence in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado and Minnesota.