A new personal assistant hiring service recently opened in Los Angeles to cater to celebrities, executives and high net worth families.

Founded by veteran celebrity personal assistant Brian Daniel, Celebrity Personal Assistant Network is an employment agency that deals exclusively with high-end personal assistants and estate managers. At present, it caters to clients in Los Angeles, San Francisco, Las Vegas, Chicago, New York City, Washington DC and Miami, but is also open to customers in other parts of the US.

Before creating the company, Daniel was himself an executive assistant to high-end clients, including the likes of the Royal Saudi family and actress Molly Sims. 

"The fact is that personal assistants are no longer just errand runners. Celebrity PAs play a very active role in managing the day-to-day business operations of the VIP’s life and image, and that’s why elite assistants are sometimes referred to as 'Lifestyle Managers'. They manage yachts, exotic car fleets, private jets and extensive calendars, both personal and professional," said Daniel. 

International placements in Europe, Asia, and the Middle East are also available.

According to the Deloitte Financial Services tally of ultra high net worth individuals in 2011, there are around 871,000 UHNW individuals in the world, with 56.9 per cent of these residing in the US.