The latest moves and appointments in marketing at Hargreaves Lansdown, a platform for private investors.

Hargreaves Lansdown has appointed Maike Currie this week as its new head of marketing campaigns & content. 

Currie, who is joining from Fidelity International, will provide strategic direction to guide Hargreaves Lansdown with targeted communications and content, the firm said in a statement. She will initiate the firm's marketing campaigns, communications and content strategy, driving engagement and deepening relationships with its 1.7 million clients, the firm continued.

Currie, who brings experience in the content and communications space, is well-versed in talking to self-directed investors about investing, money, markets, pensions and personal finance issues. She has also been a leading voice on the importance of encouraging more women to invest, the firm said.

Her career experience includes leading the content strategy for Fidelity International, working for its personal investing and workplace investing businesses, delivering creative content solutions and campaigns for end investors. Prior to Fidelity, she headed up Investec Asset Management’s (now NinetyOne) Investment Writing function. She has also spent time as a financial journalist working for the Financial Times group.  

Welcoming her to the firm, David James, chief marketing officer at Hargreaves Lansdown, said: “She brings so much leadership, content and communications expertise to the team from her roles at Fidelity, Investec and the Financial Times. I’m really looking forward to working with Maike as we continue to transform our engagement experience to help our 1.7 million+ clients."

"She joins at a key time, as we gain rapid momentum with our strategic transformation and refine our plans for the key Tax Year End period,” he continued.

Currie added: “Digitalisation and the democratisation of investing has elevated the possibilities when it comes to how people engage with money, markets, their pensions and personal finances.”

“HL’s ambitions, its reach and its ethos of putting the client first, puts it in a unique position to truly revolutionise investing for the retail investor. I look forward to working with the best in the industry to keep helping people to build better futures for themselves and their families,” she added.