WM Market Reports
HNW-Focused Advisors More Team-Focused Than For Mass Market – Cerulli

While not totally surprising to this publication, a report notes that wealth practices serving HNW clients in the US are more team-based than is the case for the wider retail market, reflecting how wealthy clients typically require a matrix of service offerings under one roof.
A study of US advisors by Cerulli
Associates, the research and analytics firm, shows that firms
concentrating on high net worth clients work more frequently as a
team than those serving less affluent investors.
Some 43 per cent of practices with core markets between $500,000
and $2 million, and 60 per cent of practices with core markets
between $100,000 and $500,000 operate as solos, compared with
only 29 per cent of advisor practices serving more affluent
investors.
The findings come from the latest Cerulli Edge – US
Advisor Edition. (The data was gathered as part of
Cerulli’s annual process of surveying financial advisors and
collected on a continuous basis throughout the year. In total, it
aggregates about 2,000 advisor surveys each year.)
The organizational structure of an advisory practice is
correlated with the core market served by the practice, with
practices oriented toward serving HNW investors more likely to
operate in some form of team, Cerulli said.
Specialized teams are often more fully equipped to meet the needs
of the HNW and ultra-high net worth investors with services that
cater to their needs, the report said.
“Practices oriented toward households with greater than $2
million in investable assets are more likely to offer
comprehensive wealth management service as a core service than
are practices that serve households in lower wealth tiers,” it
said.
For advisors with a core market of $2 million to $5 million, 59
per cent offer estate planning, 54 per cent provide tax planning,
and 60 per cent offer charitable planning. In comparison, of
advisors with a core market of $100,000 to $500,000, 50 per cent
offer estate planning, 41 per cent provide tax planning, and 36
per cent offer charitable planning.