His role at the London based lifestyle financial planning firm begins with immediate effect.

Guardian Wealth Management has hired Mike Coady, previously of DeVere Group, into the newly-created role of chief commercial officer.

Coady was managing director of DeVere United Kingdom, DeVere Mortgages and chairman of UK Workplace Solutions, all part of the DeVere Group of companies. DeVere announced at the beginning of December that he had stepped down from these positions with immediate effect. He has also held senior positions in M2 Financial (Towergate) and Barclays Wealth, and has worked for Woolwich Independent Financial Advisory Services and Prudential Assurances. Additionally, Coady achieved fellowship status with the Institute of Directors earlier this year.

At GWM, Coady will drive the firm’s global expansion and focus on developing further business opportunities and increasing market share through both the expansion and ability of existing offices, as well as through the opening of additional regions, new brands and the development of further technology supported distribution channels. 

“His role as chief commercial officer will be a key element in propelling us further forward as a leading provider of both international and domestic wealth solutions,” added John Hasberry, joint CEO.

Separately, the firm appointed Darren Jones, former head of international technical sales at Old Mutual International, as technical and training director, it said.

The firm has offices in Geneva, Zurich, Dubai, Qatar, Hong Kong and most recently London.