HSBC has named George Crosby as president of HSBC Private Bank International, based in Miami, FL, and responsible for all activities covering the Latin American markets in the US.

He reports to Marlon Young, head of HSBC global private banking for the Americas.

Crosby previously served as group head for Brazil at HSBC Private Bank International, overseeing a team of bankers in Miami and New York. It is unclear at this stage if anyone will replace Crosby as group head for Brazil. 

Crosby joined HSBC in 2004 as head of the Brazil team, before which he was head of ABN AMRO’s Miami and LatAm segments. Earlier, he served as managing director of Brazilian bank Itau Europa, based in Luxembourg, having starting his private banking career with Bank of Boston in 1983.

Crosby serves on the board of HSBC Private Bank International in Miami and is also president of the board of directors of the Florida International Banking Association.

“His leadership will be a great asset to HSBC as we enhance our focus on the needs of our clients in this dynamic region and continue to grow both our international presence and the important high net worth customer segments,” Young said.