GSB Financial services group GSB continues the expansion of its global wealth and advisory business.

GSB has made three senior hires to help grow the business: Sam Goddard-Watts, Ruby Coogan and Mutale Grace Sitali, based in the group’s Dubai office.

The move cements the firm's focus on international expansion to serve clients across jurisdictions, as it expands into markets including the UK. See more commentary here. 

Goddard-Watts is joining as an associate partner in the GSB private team, the firm said in a statement. Recently relocating from the UK to the UAE, he was previously a client director at Coutts, managing a portfolio of high net worth clients, bringing experience on the business's investment and lending side.

Coogan has been appointed as group marketing manager, the firm added. Previously, she was with Hoxton Capital Management as a brand and communications manager, where she helped to build its brand and communications across multiple jurisdictions.

Sitali, who is joining as a client impact manager, has a background in administration, customer service, and risk management, the firm said. Sitali is joining GSB on the back of the company’s association with EVOLVIN' WOMEN, a non-profit organisation empowering women in professional fields.

Since GSB was founded by Ross and Alison Whatnall in April 2021, the company has provided wealth management services to a range of clients, with about $4 to $5 billion in advisory assets and close to $1 billion of assets under management.

“Their appointments highlight the huge aspirations of the company,” Dean Kemble, chief commercial officer at GSB, said. “The trio will be vital in helping GSB achieve the next steps of its growth strategy. These hires are just the start of GSB’s 2024 expansion plans.”