People Moves
Exchange-Traded Product Provider Names Comms Director

ETF Securities, the exchange-traded products provider, has appointed Melanie Svalander as director of communications in London.
Reporting to Steve Setton, head of marketing and communications, Svalander is responsible for corporate communications strategies group-wide and will also be focusing on strengthening the firm’s PR efforts internationally.
Svalander previously worked in corporate communications at the Swiss private bank Banque Syz & Co. Before this she held senior marketing and communications positions at deVere Group, NYSE Technologies and Burberry.
In other recent hires, at the end of last month ETF Securities appointed Peter Lindblom as head of its Nordic region.
Lindblom, who now reports to Isabell Mössler, co-head of sales for Europe, the Middle East and Africa, manages the group’s relationships with financial institutions, with a particular focus on Denmark, Sweden, Norway and Finland. Lindblom was most recently at NSBO, a specialist global institutional broker, where he was responsible for China macro/sector thematic sales to Nordic institutional investors, banks and corporations.