Strategy
European Asset Manager Loses "Truffle" Name In Makeover

In a move that might make some lovers of fine food a little sad, the European asset management house has had a name change. It also announced the launch of a new fund.
A European private markets firm that took its name from truffles
– a fungi that is often highly prized by gourmets – has
decided to ditch the name and rebrand itself as Troviq Private
Markets.
Prior to this, the firm had been called Truffle Private Markets
Group.
“This change reflects the evolution and growth of [the] company,
better representing the breadth of services, innovation, and
expertise offered to the firm’s B2B partners,” the firm said. The
name change takes immediate effect.
The name change coincides with the launch of the new TPM Privium
Private Debt Portfolio (PPDP), launched in partnership with
Privium Fund Management as the Alternative Investment Fund
Manager, to provide investors with exposure to the private debt
market.
The announcement comes after the launch of Troviq’s US Mid-Market
Programme earlier this year, giving wealth managers and family
offices exposure to a group of US mid-market private equity
general partners, the firm said.