Lyxor Asset Management, a subsidiary of Paris-listed Société Générale, said its exchange-traded funds surpassed €30 billion ($44.2 billion) in assets under management in November.

At the end of November Lyxor’s ETFs had €31.08 billion in assets under management, representing an increase of nearly 31 per cent from €23.74 billion a year before, Lyxor said in a statement. November alone saw the firm attract €772 million in net new assets across its equity, fixed income and commodities ETFs.

Lyxor launched its first ETF, the Lyxor ETF CAC 40 on NYSE Euronext in 2001, closely followed by the Lyxor ETF DJ Euro Stoxx 50. According to Lyxor this latter fund is now the largest equity ETF in Europe, with €5 billion in assets under management.

The rapid growth of the ETFs market has been well documented and this trend looks set to continue as investors – and wealth management firms – are increasingly attracted to their low cost, transparency and liquidity.

A number of ETF providers have reported impressive increases in assets under management over recent years. To cite just one example, in October UK-based ETF Securities said its assets under management had more than doubled to $15.6 billion, compared to $7 billion a year before.