The German bank's support for the Frieze art fairs now takes it to Los Angeles.

Deutsche Bank has widened its partnership with the Frieze programme of art fairs, supporting the first event under this banner in Los Angeles. This is further evidence of how lenders support the arts as part of their branding.

Frieze Los Angeles, which opens on 14 February, is presenting works by contemporary artists Victoria Fu and Tom Pope at the Paramount Studios in Hollywood. The Germany-based bank already supports Frieze art fairs in London and New York.

“Our support for the launch of Frieze Los Angeles underlines our strong commitment to the US, and to the West Coast in particular as an increasingly important centre for contemporary art, for business and for our clients,” Fabrizio Campelli, global head of Deutsche Bank Wealth Management, said.

The Frankfurt-listed bank has sponsored the Frieze events as global lead partner for more than 15 years. A number of wealth management players have supported arts exhibitions, such as Credit Suisse, Societe Generale and BNY Mellon, while UBS, Switzerland’s largest bank, is lead partner with the Art Basel programme of art exhibitions and fairs. This support dovetails with banks’ advice on art to high net worth individuals wanting to invest in and collect fine art.

The Deutsche Bank Wealth Management Lounge at the Paramount Theater will display an installation by California-based artist Victoria Fu. In her multi-layered installations, Fu uses film, photography, sculpture and light to create unique, site-based viewing configurations that explore the virtual space of moving images and the relationship between touch and the digital world.

Fu will transform the environment with elements of light, both natural and artificial. Manipulating light projected onto the ceiling, filtering in from the windows and emitting from a neon sculpture, the artist creates an interplay between the above and below, abstraction and representation, the real and the virtual. Like an earlier generation of California artists experimenting with space and light, she references the luminous and the theatrical, two hallmarks of Hollywood and the Paramount Studios site.

In the Paramount Pictures Studios’ backlot, the Deutsche Bank ArtSpace at Frieze Los Angeles will present UK performance artist Tom Pope’s One Square Club. What may be the smallest and most exclusive private members’ club in the world is a unique space measuring just one square meter which offers premium facilities including a bar, music and games.

Victoria Fu Installation in the Deutsche Bank Wealth Management Lounge

Deutsche Bank ArtSpace presents Tom Pope’s One Square Club